Positive Coaching Alliance - Making a Difference in America's Youth

August 30, 2009, 9:00 am to 1:00 pm


Positive Coaching Alliance
Great Coaches & Great Youth Sports Organizations
Positive Coaching Alliance (www.positivecoach.org) is a 501(c) (3) non-profit formed at Stanford University in 1998 to transform the culture of youth sports to ensure that all youth athletes can have a positive, character-building experience.
Why is Positive Coaching Alliance Needed?
Youth sports offer a virtual classroom for teaching life lessons, but only if the adults who work with athletes recognize and seize the endless procession of teachable moments sports provide. Research shows participation in youth sports improves academic performance and school attendance, results in better behavior and decreases risk-taking behavior, such as experimenting with drugs and alcohol. But kids are dropping out of sports at an early age, and if kids don’t stay in sports, they won’t reap these benefits.
How Does Positive Coaching Alliance Address the Problem?
PCA has a comprehensive strategy that addresses root problems with a program that works.
1)   A New Model of Coaching: We will make the "Double-Goal Coach®," who wants to win (goal #1) but has a second, more important goal of using sports to teach life lessons, the national standard for youth sports. This model is based on research from sport psychology, moral education and other disciplines, as well as the best practices of some of the greatest coaches in the world. Our interactive workshops, delivered by dynamic trainers with deep coaching experience, help even initially skeptical coaches get excited about becoming Double-Goal Coaches who help youth achieve their potential as athletes and as people.
2)   A New Sports Culture: We empower and teach youth sports leaders to create an organizational culture ("The way we do things here") in which everyone involved Honors the Game. When the adults in a youth sports organization (leaders, coaches and parents) are on the same page, athletes have a wonderful experience!
3)   A Social Epidemic of Positive Coaching: Our goal is a "social epidemic" of Positive Coaching. We work with universities, corporations, sports organizations, government agencies and others to promote PCA ideas and tools. We inspire individuals from the grass roots to the national level to become change agents who make cultural change happen.
Who is Involved with Positive Coaching Alliance?
The late John W. Gardner was a founding member of PCA’s National Advisory Board.   Stanford Athletic Director Ted Leland liked the idea so much he created a base for PCA at Stanford. LA Lakers coach Phil Jackson is PCA’s national spokesperson. Former New York Knicks coach Larry Brown joined PCA because of a bad experience his son had with a negative coach. Dean Smith, Summer Sanders, Bart Conner, Nadia Comenici, Ronnie Lott, Herm Edwards, Bill Walsh, Doug Wilson and Barry Zito are some of the high-profile coaches and athletes who support PCA. World-class academics like Albert Bandura, Brenda Bredemeier, Mihaly Csikszentmihalyi, William Damon, Dan Gould, Joan Duda, Howard Gardner, and Jerry Porras provide advice and support. Our Board of Directors has accomplished business leaders and entrepreneurs who lend their business acumen.
What Are People Saying about Positive Coaching Alliance?
Youth sport leaders, coaches and parents love PCA workshops. Workshop ratings from attendees average 4.5 on a 5-point scale. Our organizational partners report a reduction in adult misbehavior, higher retention of athletes, and a more positive and enjoyable environment.
Tim Shriver, CEO of Special Olympics:
"My son’s baseball experience has been transformed by PCA. His league and coaches are enthusiastic practitioners of positive coaching, with the result that the parents are happier, the coaches are happier, and the players are not only happier but they’re performing better. It’s been great for him and everyone involved."
Dan Doyle, Executive Director of the Institute for International Sport:
"Positive Coaching Alliance is the finest organization of its kind in America. The philosophy of coaching that PCA espouses is exactly what we want our coaches to hear."
Bodie Brizendine, Head of School, Marin Academy:
"The Alliance has allowed us as a school to think about issues of integrity and good conduct throughout our community and beyond athletics. I can’t tell you how many times I’ve heard reference to our alliance partnership in student, department, and faculty meetings. It has changed our entire community."
The San Jose Mercury News:
“The best development in youth sports in the past decade is the rapid expansion of the Positive Coaching Alliance."
How is Positive Coaching Alliance Funded?
PCA is funded by “contributed income” from individuals, foundations and corporations and “earned income” from workshops, partnerships and educational products.  While the percentage of our budget from earned income is increasing as our nonprofit business grows, PCA remains dependent on contributions from people who believe in our mission and want to be able to extend our movement across the United States.
How Far Does Positive Coaching Alliance Reach?
PCA has offices in Northern California, Los Angeles, Hawaii, Chicago, Houston, New York City and Washington, D.C., and more than 130 certified trainers across the U.S. We partner with American Youth Soccer Organization (AYSO), the Ice Skating Institute, Little League International, Pop Warner Little Scholars, US Club Soccer, US Lacrosse, USA Rugby and USA Water Polo, and more than 1,000 local organizations. We have offered more than 5,000 workshops reaching 200,000 coaches and 2 million youth athletes all over the U.S.
How Can I Learn More About PCA?
Contact           Carter Jordan
                        Positive Coaching Alliance          
                        804-512-2274 (Mobile)
Help us make a difference in the lives of America’s youth!

    We have an amazing opportunity on August 30th, From 9:00 am to 1:00pm, at Immaculata University, 1145 King Road, Malvern, PA,  to set a precedent for all sports organizations within the state.  We can commit ourselves to developing our players in a positive atmosphere, set goals to honor the game, to respect referees and opponents and most importantly give our players strong life goals as they play and train.  The Positive Coaching Alliance Symposium will have a huge and lasting impact on every individual who attends.  Those who attend will receive a comprehensive workbook, which offers clear guidelines and suggestions to take back to their respective clubs.  Those in attendance will also receive monthly email updates from Positive Coaching Alliance, to assist them in building goals that will help all players, parents and administrators within their respective organizations.

The keynote speaker Jim Perry (visit www.epysa.org to find his bio) and others who will be presiding are truly inspirational.  I can guarantee this symposium may be the most worthwhile event you will ever attend.  I am hoping every club takes advantage of this unique and wonderful opportunity.
Please let coaches and administrators in other sports know of this symposium as it applies to all sports and not just soccer.

VISIT WWW.EPYSA.ORG TO FIND AN APPLICATION.  Cost= $15 per person. You may call Adam at 215-657-7727 with any questions regarding this event, or to pay by credit card.

Please send checks/application to:
EPYSA PCA, 2 Village Rd, Suite 3, Horsham, PA 19044


Mike Barr
Director of Coaching EPYSA